Big Life Foundation



Using innovative conservation strategies and collaborating closely with local communities, partner NGOs, national parks and government agencies, Big Life Foundation seeks to protect and sustain East Africa’s wild lands and wildlife, including one of the greatest populations of elephants left in East Africa.

The first organization in East Africa that has coordinated anti-poaching teams operating on both sides of the Kenya-Tanzania border, Big Life recognizes that sustainable conservation can only be achieved through a community-based collaborative approach, which is at the heart of Big Life’s philosophy :

Conservation supports the people and people support conservation. 

Big Life’s vision is to establish a successful holistic conservation model in Amboseli-Tsavo that can be replicated across the African continent.

Wildlife Direct (Hands Off Our Elephants Campaign)



WildlifeDirect is working to change hearts, minds and laws to protect elephants. By appealing to the people of Kenya, we have been able to raise awareness and political support to stop the poaching. As a result Kenya passed a new law considered to be the most severe in the world where minimum fine for killing an elephant or trafficking in ivory is US $ 230,000 and /or life imprisonment. We continue to push for reforms on law enforcement to ensure that poachers and traffickers are arrested and punished through an effective justice system. What we are achieving in Kenya can be replicated throughout Africa. The patron of our campaign, Her Excellency Margaret Kenyatta has mobilized Kenyans to support elephants. Now we invite people of the world to join us.

Elephant Highway


Elephant Highway Logo

By speaking at schools and various events, through the use of social media, and by promoting our message on the t-shirts and merchandise we sell, we are raising awareness of the threat elephants face from poachers.  All of the profits from the sale of Elephant Highway merchandise go directly to organizations that work in the field to protect elephants from poachers.  In addition, we support local artists who work and live in regions of the globe where elephant poaching is prevalent.  By supporting these men and women, we are directly helping the economies of isolated villages where many impoverished people resort to poaching as a means of getting money.  We also do our best to educate the artists that we work with about the important role elephants play in the ecosystems that they live in.   One individual can have a tremendous affect on his or her community - and by educating a single person, we are changing the way an entire group of people sees a truly extraordinary endangered species.